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Food

Food brands paying for a row on the board

Restaurants, delivery brands, sauce and ingredient makers, and weekend pop-ups take the food seats. The number in each row is a seat price in whole US dollars, paid once, and it buys position — nothing about the cooking. A single kitchen with one address sits in the same column as a chain, which is exactly why the click figures matter more than the order does. Every row is labelled as advertising, and each listing keeps its own page in four languages.

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How to read this board

Start from the clicks column and work back to the price. Clicks are counted once per visitor per minute, with known bots and link previews removed, so the number is measured rather than promised. Seven-day clicks tell you whether a row is still working or coasting on an old spike. Days on board is the other half: a neighbourhood kitchen holding row seven for two months is buying attention far more cheaply than a launch that sat at the top for a weekend. The city on a listing is a reading hint, not a verified address. If a row looks worth having, the ladder on it names the exact price to take that position tonight.

02

Questions

Q1Can a single restaurant compete with a chain here?

On price, rarely; on cost per click, often. Seats start at five dollars and move in one-dollar steps, and a row in the middle of the board held for weeks usually costs less per click than a short run at the top.

Q2Does #1 mean the best?

No. The order is the order of seat prices. It is not a review, a rating or a guide to where to eat; a kitchen you have never heard of holds row one for as long as it keeps paying the most.

Q3How are the clicks counted?

One click per visitor per minute, with known crawlers and preview fetchers excluded. The figure on a row is what we measured, not a number we promise to deliver.