Fashion labels buying a visible week
Labels, ateliers, lookbooks, resale shops and drop pages take these rows. Each one is a bought position: whole dollars, one payment, held until outbid. Fashion campaigns run in short bursts, so this column reshuffles around drop dates and quiets down between them. Whatever the price, the row shows the advertising label, and the listing page behind it stays up in Korean, English, Japanese and Chinese after the drop has sold through.
01
How to read this board
A seat has no end date, which suits this category badly unless you plan for it. Buy a row for a drop week and it stays yours afterwards, at the same price, until someone pays more — nothing renews, nothing expires. So read days on board as a calendar, not a commitment: a label sitting at row two for ninety days spent once. Clicks and seven-day clicks separate the drop spike from the tail, and the price divided by clicks tells you what the week actually cost. If a position looks right, the ladder on that row states the amount to the dollar; if you already hold a row, only the difference is charged.
02
Questions
How short can a run be?
As short as you like on your side; the seat itself has no term. You buy a row once, it stays until another listing outpays it, and you can ask us to take the listing down when a season ends.
Does #1 mean the best?
No. Rank measures what a company pays for visibility, not quality. This is not a buyers' guide and there is no styling judgment behind the order.
Is the row labelled as advertising?
Always: 광고 in Korean, 広告 in Japanese, 广告 in Chinese, Ad in English. The label appears on the board row, on the listing page and in link previews.