Culture halls, galleries and small rooms
Galleries, small halls, bookshops, festivals, workshops and residency programmes take these rows. Most of them are advertising something with a date on it, which sits oddly against a seat that has no expiry. The figure in a row is a whole-dollar price paid once for a position, and the position stays until someone pays more. Every row is labelled as advertising and every listing opens in four languages.
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How to read this board
Read the run dates against days on board. A hall that bought a row three weeks before an opening is paying for a build-up; one still holding the row a month after closing is paying for nothing, and can ask for the listing to come down. Clicks and seven-day clicks are the only figures that describe interest, and the seat price over clicks gives a cost per visit you can compare with a print run or a poster budget. Peak rank is worth noting for a programme that topped out during its festival week. The ladder shows what a better row costs before an opening night, in whole dollars, difference only.
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Questions
Can a non-profit or a festival list?
Anyone with a public https address can, individuals and organisations alike. There is no account to create; a completed payment is what publishes the row.
Does #1 mean the best?
No. Rank measures what a company pays for visibility, not quality, and never curation. Nothing in this column has been programmed, selected or endorsed by us.
The run has ended — can the listing come down?
Write to the address in the footer and it comes down. There is no automatic expiry: a seat holds its position until it is outbid or removed, and the amount paid is not returned for a run that has finished.