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Beauty

Beauty brands on the board, priced by the seat

Skincare and colour brands, formulation labs, salons and small ateliers hold these rows. What a listing buys is a labelled advertising seat, priced in whole dollars and held until someone pays more. Medical treatment claims and health-functional food pitches are refused at review whether or not a payment cleared, so what is left in this column is brands talking about products. Every seat is marked as an ad and opens a page in Korean, English, Japanese and Chinese.

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01

How to read this board

Beauty campaigns cluster around launches, so the top of this column moves faster than most. Compare a row's current position with its best-ever rank and the days it has been on the board: a brand that peaked at two and now sits at nine has not been demoted, it has been outbid. Clicks and seven-day clicks are the only performance figures here, and dividing the seat price by them gives a cost per click you can hold against your own paid media. Nothing in this column is a search result — we sell the row, not traffic, and promise no visibility anywhere else. The ladder on each row prices the move upward exactly: five dollars minimum, one-dollar steps, difference only if you already hold a seat.

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Questions

Q1What gets refused in this category?

Medical and health-functional-food advertising, prescription treatments, and anything the review pipeline reads as a therapeutic claim. A refused submission is not published and the payment is refunded in full.

Q2Does #1 mean the best?

No. Rank is what a brand paid for visibility, not a verdict on a formula. There is no editorial testing behind this column and no rating system underneath it.

Q3Do listings show in every language?

Yes. Name, tagline and description carry Korean, English, Japanese and Chinese versions, and each locale has its own URL. The 광고 / 広告 / 广告 / Ad label travels with them.